Insights
Practical insights and industry updates to help you navigate AI and digital opportunities with confidence.
OPINION: KEY THEMES FROM RECENT GenEO ENGAGEMENTS
When launching a GenEO / GEO / AEO effort, it’s important to use some key themes to guide your efforts towards success.
OPINION: If Maya has changed, your strategy must change too (Part #2)
In this article, we outline our approach to support clients in better leveraging LLM tools to drive strategic objectives
OPINION: Something Big Is Happening in Customer Experience. Just Ask Maya. (Part #1)
Today, we follow Maya, as she makes a range of life decisions, driven by LLM recommendations…
OPINION: We’re Not All Going to Lose Our Jobs to AI
What is driving the current narrative on the impact of AI, and what is the likely impact on your role, company, sector?
CASE STUDY: Building AI Trust, Engagement and Impact, to drive business growth
Within this case study, we’ve highlighted an impressive program that has been rolled out at Knight Frank Australia, a globally leading property management company.
MEDIA: Choir Digital CEO on how he’s dealing with the “scary” AI rhetoric
We’re excited to announce the launch of Echo, a new offering that helps organisations understand and improve how their brand / products appear inside generative AI engine summaries.
OPINION: The Shitification Of Google Search, And How To Take Advantage Of It
As traditional Google Search becomes more challenged, new approaches to online product distribution are emerging
OPINION: Australia’s AI Rulebook Is Here; Now It’s Time To Move
With consumers rapidly shifting online search habits, it’s more important than ever for companies to adjust their online presence
OPINION: GenEO, THE SEO EVOLUTION AI DEMANDED (OR, HOW TO NOT GET OVERLOOKED BY GenAI)
With consumers rapidly shifting online search habits, it’s more important than ever for companies to adjust their online presence
(Opinion) Beyond the Hype: Why Agentic AI Adoption in Enterprises Stalls, and What You Can Do Now
With so much focus on the impact of agentic AI, there’s a disconnect between the narrative and enterprise reality
(Opinion) AI Will Not Replace Consulting: It Will Supercharge It
With lots of talk about the impact of AI on the consulting space, Phoebe Keates explores it’s impact on how firms like ours operate and create value
(Media) Choir Digital Launches to Fast-Track Australian Enterprises Beyond AI Pilots
Australia’s newest AI consultancy, Choir Digital, has officially launched.
(Opinion) AI: The Revolution That Looks Suspiciously Like the Last One
The drama around AI is palpable, but my perspectives is perhaps a little less operatic
(Opinion) My Dinner Table Conversation
At a recent dinner party with friends, the topic was raised, “Are you scared of AI?”
(Opinion) Why Start A New AI / Digital Consultancy?
With so much going on in the world, why take this leap (again)?