Echo, By Choir Digital

Echo guides organisations to better leverage GenAI platforms to drive product, brand and business objectives.

It’s no secret that the world of online search is going through some radical transformation. Traditional Search Engine Optimisation (SEO), built for Google’s algorithms, is giving way to AI-powered platforms like ChatGPT, Claude, Perplexity, Grok, etc..

Within this changing environment, a crucial step is to effectively position your products / brand / organisation within GenAI platform summaries. Beyond that, incorporating insights from these platforms into your brand / product development efforts will drive sustained relevance and impact in this emerging environment…

Enter Echo, Choir Digital’s GenEO offering

Echo is a new, pure-play offering to help organisations stay visible and relevant in this new AI-enabled search era.

Instead of optimising for old algorithms, we help you understand how Generative AI tools interpret your content, how competitors are positioned, and how to continuously improve visibility (and customer action) where it matters most.

Why select Choir’s GenEO offering

1

Aligns your business strategy / objectives to emerging LLM opportunities

2

Echo is a pure-play AI offering, with a holistic framing that leverages LLMs to create sustained commercial impact

3

Echo combines proprietary methodology with best-in-class tools and ongoing, hands-on tactical support

4

Echo looks beyond the improving search results, to incorporate a broader set of insights and product development actions, to ensure your products / brands stay relevant in an AI-driven environment

5

Choir Digital always operates transparently and with flexibility to address your needs in a changing environment

Join Echo

Choir’s Echo offering includes:

  • GenAI / LLM Strategy

    We apply a proprietary methodology to outline a clear AI-driven product/ brand strategy, including:

    • Align AI efforts to business objectives / commercial outcomes

    • Define how AI influences customer discovery

    • Identifies a set of priority actions and establish roadmap

    • Identify and engage stakeholders in ongoing effort

  • Echo AI Influence

    We apply proprietary and best-in-class tools to:

    • Understand how AI platforms interpret your online brand / product presence

    • Assess competitor performance & impact

    • Recommend actions to improve LLM performance, aligned to strategic objectives

    • As needed, apply an AI-driven SEO strategy and approach

  • Echo AI Product Development

    We provide a full assessment of customer needs and competitive positioning, leveraging GenAI signals to influence ongoing product development efforts, including

    • Analyse customer’s prompts, comparisons, objections, & needs

    • Translate customer insight into clearer product / brand positioning, messaging, roadmap, & commercial decisions

Learn More About Echo

We’re applying Echo across a range of client needs. We’d love to better understand and explore your needs, so let us know if you want to chat?